Promotional and marketing trends may alter but the postcard remains one of the most popular and consistently effective promotional products. Their manageable size and great adaptability mean postcards can be used for many marketing collateral pieces such as hand-outs, direct mail or inserts in magazines, booklets and other print. They can be left on counters, bar tables or reception areas and they are a relatively low-cost print item.
You can ensure postcards deliver your message into a busy marketplace by following a few simple Paragon guidelines for effective postcard design and print:
Present a single message
Stick to one simple message. Entice people in with a clear and concise headline. The recipient could well be interested in what you have to offer but, if you don’t get their attention immediately they could simply discard your postcard to the bin, rather than take the time to digest and read it. There’s, of course, a place for your company history, your product and prices alongside customer testimonials too but, that place is not on your postcard. Short and to the point.
Use only great images or infographics
Concentrate on only high-resolution images that will appear sharp and clear and enhance the printing. Low-resolution images or those that need enlarged will look soft and blurred. As a Paragon guideline only use images that are a 300dpi resolution at the size they’ll appear. Don’t use an image copied off Google or another website, even if they’re of a good enough quality they’ll probably be copyrighted or owned by someone else resulting in both issues and fines if you are found out. If of course, you opt to buy stock images from Shutterstock, Pexels etc, try not to use something run of the mill or too clichéd.
Amaze and surprise with the actual size – Bespoke shape perhaps?
A6 is the standard postcard size and is always a very popular option for marketers due to the fact that it’s handy, easy to carry and fits snugly in pockets, handbags, magazines or letterboxes. However, have you thought about printing postcards that are larger or smaller than normal to make your message stand out from the crowd? You could even consider a square or better still a bespoke shaped postcard that is both different in appearance, will certainly stand out in a pile of post and is both tactile and memorable to help you stand out from the competition.
Stimulate a response with an obvious call to action
The design of your postcard is important but don’t forget to provide enough attention to your call to action. This could take the form in a number of ways if you’re giving something away, promoting an offer or introducing your new business. Ensure you spark an action from the recipient in the form of a phone call, email or request for more information. There are also clever ways to include a code number or voucher to help you track responses to your campaign activity.
Paragon supply postcards in all shapes, sizes and weights with the option of a number of print finishes or spot colours. They can be personalised to your client names on the supply of a simple database. Printed digitally you can have a small batch within a very short space of time.
Talk to the Paragon team on 0161 477 6645 or email firstname.lastname@example.org and release the power of the postcard for your business.