Sliders UK are a supplier/fitter for the high end door and window industry. We have been printing brochures, data sheets, posters and stationery for them for a few years now. They would use agencies for all their design work and we would then print the files sent to us.
More recently we started to produce jobs combining design and print. Their confidence started to grow in us that we were able to do much more than just print work for them. Over the years the relationship developed and we became their sole provider for design and print. Jobs could be something as simple as a door sticker to a large format exhibition panel.
In January 2016 they came to us with an ambitious project that they wanted us to quote on. This time round they asked us to come up with design and print costings for a ‘new product binder’ they were considering producing. It was a project that really would challenge our design and print facility.
The binder was based around 12 tabbed divider sections with A4 2pp data sheets; product data, price lists and order forms. The client’s idea is that these data sheets could be updated as and when needed.
We could revise the master artwork files on our system, print, 4 hole punch and then send them out with a covering letter to each customer using the client’s database.
The client came to us with a rough mockup of what they wanted along with originally created artwork files they had from other design agency professionals, whom they also work with. The ‘Hero’ design concept was already in place for the cover and so we were instructed to incorporate the existing design concept throughout the new binder and many inserts.
Neil Curry explains “As a designer this meant I needed to go through all of the supplied files to see what I had to work with and study how their design branding was constructed to enable us to come up with a realistic design print quotation, to suit the clients budget. The basic price was agreed and then we were given approval to go ahead and start the project, over an agreed timescale”.
The first part of the project was coming up with basic layout/designs for the inserts. A corporate identity for the whole project.
The aim was for the binder to look consistent as possible. Once the layout/design for each section was approved, the next stage was to create the actual data sheets using copy from Excel, Word and elements from original artwork files. In some sections, new illustrations had to be created and they had to match existing files we had on our system. Also new product photography had to be sourced from their suppliers. It was a project not for the faint hearted!
By having all the work done under one roof the client was able to control all aspects of the project. Saving cost and stress along the way. It was a big project for the company, but working efficiently as a team, we were able to
meet the demands of our client.
“ Keeping the whole project under one roof meant I could oversee every aspect of the product binder; from the layout/design, technical illustrations, photography and print.”
Neil Curry – Graphic Designer