Six ways Paragon can help to bring footfall to your exhibition stand
One – It’s all about the look and feel
Your exhibition stand is basically your shop window. It needs to be inviting to attract the visitor to come on over and look at your products and services. It’s vital to make sure your objective for the exhibition – whether this be selling, marketing or corporate image – determines the look and feel of your stand. Choose signage, posters and products to display to boost the image you want to create. There are so many options to choose from that it can sometimes be a headache to make a choice. Paragon have experience and options to share with you to help remove the headache out of the process. We find out exactly what it is your doing and most importantly why and provide solutions for your business.
Did you know we offer a ‘re-dress’ service for your existing exhibition stand? Simply contact us today and find out how we can keep your exhibiting costs in check for you: firstname.lastname@example.org
Two – Right people make all the difference
Pick your team members for the event and the audience. It’s no use putting quiet ‘Mildred’ or shy ‘Joe’ on the stand as they are not going to be able to portray your message and brand. Many exhibitors use the “hook” candidate this is someone who naturally attracts people to the stand, or the “spotter” who approaches people and brings them onto the exhibition stand. At a recent exhibition Paragon used a ‘Magician’ for this very purpose and it worked, excuse the pun like magic for engagement.
Have your team dress in similar attire too – matching ties, scarfs or shirts. This doesn’t have to cost the earth either.
Three – Size doesn’t matter on this occasion
Exhibition graphics produced for Linda Lewis Kitchens 2017
Deciding on a space that will suit your objective can be challenging; all too often, people get carried away with the idea that size is better than focus. Small stands can work well.
We have pop up banners options to bring the smallest of stands alive at a fraction of the cost of a full scale exhibition stand.
Four – Get your creative juices flowing and pre-set the stand prior to the day
Try if you can to follow the same path as visitors around the stand so you see what they see – both from a distance and up close. Make sure there’s not too much text to read (impossible from a distance) and no visual overload. We will work with you to bring your key messages to the forefront, clear and to the point that can be read and digested instantly.
Have you thought about ways you could appeal to visitors’ senses – we all like to hear, see, touch, taste and even smell things.
Five – Make sure giveaways are relevant
Be careful a lot of money can be spent on promo gifts that don’t relate to the message or brand. These often end up on the floor of the exhibition or forgotten in a desk drawer. If you want to give gifts, choose relevant and memorable branded merchandise to market your business. At the event small and easy to carry away is great but you could consider a move memorable follow up item.
We can source products and ideas that have a longevity and usefulness far after the event has finished.