In this day and age, it’s true, we do handle much of our day to day business by email or online but the printed letterhead is still broadly used and incredibly important to most businesses. Many clients prefer and even rely on receiving written correspondence for varying levels of engagement with your business.
A written or signed letter also adds more of a personal touch to communications or business transactions. As they illustrate your brand and logo they also advertise and promote your business at the same time.
So whether you’re contacting current or potential new clients you should always put plenty of thought into the design and print quality of your printed letterheads.
So, what do you need to consider?
Quality Design
Quality indeed does matter and sometimes cutting corners can impact on your business reputation. Make the investment in a quality printed letterhead design. Paragon can assist you with the design of your letterhead tailored to your brand and guidelines set and, work with you to find a design that best fits for you, your audience and the business.
When sending a letter it could be thought of as just a practical ‘need to do’ thing but please bear in mind it is all part of your marketing mix and provides the recipient with an impression of your business. It is a form of ‘touch point’ between you and your client/prospect – the look, the feel, the consistency of your brand should all be reflected in your letterhead to showcase the personality of your business.
No Logo? Don’t worry, if you don’t have one we can also help with that too.
It’s all in the finer details
Predominantly the letterhead is just a frame or border to hold business communications, messages, and good content. It should, however, possess all of your businesses contact details and logo. A clean, non-cluttered approach is best for both impact and instant readability. You may also choose to add social media addresses and handles to help your on and offline presence grow.
Keep your brand consistent
Your logo and brand identity are just as important on your printed letterhead as on any other marketing tools used in your business. Your brand should be clearly recognisable but not overpowering. Compliment slips that accompany, should replicate the same details and design as your letterhead and they both should sit perfectly beside your business card design too.
Think about a continuation sheet
If some of your correspondence is likely to be more than a single page in length, have continuation sheets printed. These shouldn’t have the details you need on your letterhead but should have the same design, look and feel. It’s much better to use continuation sheets than blank pages and as a rule of professional thumb, you should never use your letterhead again for a second page.
The Paragon professional touch
Getting your letterheads printed professionally opens up a wide variety of options which aren’t available from the use of desktop printing and really sets the quality tone for the business. You can select the thickness and type of your paper to ensure that your stationery is of adequate quality, Paragon can provide samples and provide advice on the best fit for the business. Artwork proofs, check and changes are all supplied to you to ensure complete design satisfaction prior to print.
Green for Go – Environmentally friendly options
All of our papers are sourced from sustainable forests by reputable, local paper mills. However, if you need an element of recycled we offer a wide range of options for you to choose from. Vegetable based inks are also available. As part of our printing process, we benefit from a Chemical FREE plate making process – reducing our chemical waste by over 90%
Considering a new letterhead print or just looking for a design refresh then look no further and contact the Paragon Print and Marketing Solutions team and we’ll help you get started on the right page. Call 0161 477 6645
