So much has already been said and written about COVID-19 and its impact across the UK and the rest of the world. We would like to express our support to you and your businesses and reassure you that we will continue to offer you our best attention at all times. Your contacts here at Paragon will … [Read more...]
Effective business marketing with roller banner solutions
There are so many business scenarios that fit so well with the use of a roller banner. From marketing on a budget to running annual exhibitions and shows to welcome reception messages, free standing in a room, shop or store or displayed at a business networking event. The options are endless. Roller … [Read more...]
Design and print tips for producing eye-catching professional letterheads
In this day and age, it’s true, we do handle much of our day to day business by email or online but the printed letterhead is still broadly used and incredibly important to most businesses. Many clients prefer and even rely on receiving written correspondence for varying levels of engagement with … [Read more...]
Thinking outside the recyclable business card box
Introducing the new recyclable business card box There is no hiding from it, plastic pollution has hit the public consciousness in a big way. Most business cards are produced and housed in plastic boxes but, here at Paragon we are now using a recyclable business card box Around the world, … [Read more...]
Why you should never overlook the power of brochures in your sales process
It has been noted in some business discussions that a printed brochure is no longer effective in our modern online digital age. Those businesses should really step back, read this article and then assess whether they are seriously missing an opportunity with the printed brochure. Emailing … [Read more...]
How to make your print and digital marketing work in true partnership
Digital marketing is evolving at a fast and growing pace. It is therefore vital now more than ever to differentiate your business and brand from the multiple number of digital posts and messaging flooding their way to the market. However, if you’re pondering whether to go with a digital marketing … [Read more...]
Are you aware of POSTCARD POWER?
Promotional and marketing trends may alter but the postcard remains one of the most popular and consistently effective promotional products. Their manageable size and great adaptability mean postcards can be used for many marketing collateral pieces such as hand-outs, direct mail or … [Read more...]
GDPR Regulations: How you can use Direct Mail in a compliant way
Information Commissioner’s Office confirmed in early 2018 that companies will be able to use legitimate interests and not have to gain explicit consent under GDPR to contact consumers by post. No one can escape the new General Data Protection Regulation (GDPR) which comes into effect on 25 May … [Read more...]
Eight reasons to use direct mail as a business marketing solution
Companies today are exposed to so many new ways to reach and engage with clients and prospects and despite the attention currently paid to other forms of marketing in the online arena, traditional marketing approaches such as direct mail still occupy a well-deserved place in … [Read more...]
Don’t stand alone at your Exhibition Stand – increase your visitor footfall with our six easy tips!
Six ways Paragon can help to bring footfall to your exhibition stand One - It’s all about the look and feel Your exhibition stand is basically your shop window. It needs to be inviting to attract the visitor to come on over and look at your products and services. It's vital to make sure your … [Read more...]