Digital marketing is evolving at a fast and growing pace. It is therefore vital now more than ever to differentiate your business and brand from the multiple number of digital posts and messaging flooding their way to the market. However, if you’re pondering whether to go with a digital marketing campaign or to run with print marketing then you’re probably asking yourself the wrong question. It is more prudent to think about ways in which to combine the traditional and online marketing campaigns to increase your pulse points with the customer. If you in turn get this process right your brand will help you stand out from your competitors and bring in new business.
Combined campaign strategies offer the most effective business solutions
Each method has specific strengths, so it is wise to, therefore use this to the businesses advantage. Printed marketing methods reach a wide customer audience. Posters large or small format, flyers, postcards and leaflets have the ability to reach a broad spectrum of prospects at a relatively low cost output. Prospects and customers are more likely to browse printed tactile matter and the use of money off or discount vouchers presented as well as postcards promoting offers are a direct engagement process and can be used by the prospect in store or online to obtain an offer or discount.
Digital marketing methods are used to stimulate interactions and foster relationships with customers. At Paragon we’ve found that increasing numbers of our clients are using printed booklets, leaflets and postcards to drive traffic to their websites and social media pages, as well as to promote products and services. It takes very little space to include a web address or QR code, so if your business is online, include these details on your print marketing to widen the net.
Locate your customers – then customise your service to suit them
Print marketing can find the customers you want, based on where they go and what they read, along with targeting certain demographics such as age groups, lifestyles and interests. A well thought out poster, leaflet and postcard campaign will deliver your message in front of your customers wherever they’re likely to be. Good print campaigns take this to the next level by successfully driving customers to your digital platforms, where you can then bespoke their experience and take the relationship one step further with sign up and online offers.
Get creative with combined on and offline marketing campaigns
Creativity is key in both your print and digital marketing and will help to get you noticed and increase your sales. Combining print marketing and digital campaigns offers the business even more ways to be creative. For example, at events or any large gatherings, your printed marketing might encourage people to look you up online there and then, to take advantage of an immediate offer or enter a competition. Posters asking people to post a selfie with a specific hashtag to use online.
Digital and print marketing – A successful combination
The most effective campaigns embrace the combined power of both digital and print marketing. Print marketing continues to rise year-on-year because of its vast reach at relatively low cost.
If you’re looking to get your next campaign underway or you just need to obtain advice, prices or ideas from a team of experienced print marketing experts then call Paragon on 0161 477 6645 or email hello@paragonprint.co.uk
