In any marketing strategy, a multi-channel integrated approach is always the best way to engage with your audiences. Each element of digital and offline communications contains a touch point in which to nurture a relationship with both your clients and prospects.
So, to answer the question ‘do I need to add direct mail to my strategy?’ yes, as it forms part of the overall strategy to provide a fluid and engaging experience of your brand and business approach, educating and advancing the customer along their journey towards the point of purchase.
Not only this, but the printed tactile element of direct mail encourages a break from the digital world for a short time which is sometimes a welcomed break from the norm and a cut through all the marketing noise. At the same time, printed content can also help to lead readers to your other forms of online marketing, creating an integrated strategy.
Let’s explore and give you the lowdown on this effective offline marketing channel.
Format Ideas – really the world is your oyster with options from postcards to brochures in a plethora of creative sizes, shapes, and finishes to help give you that wow factor and that is before you think about the envelopes, wraps, or packaging which is first and foremost to create that initial interest for people to open, read and react.
Printed materials – we have you covered. Endless choice of finishes for both the outer presentation of envelopes, wraps, and packaging to what they contain such as paper and board again from a variety of designs, finishes, and weights. Sustainable choices are always at the forefront of our process too.
Personalisation – bespoke targeted mailings – where you provide the data and details, and we’ll create a personalised product to give you the edge with your marketing.
Measurability – it’s easy to include QR codes to landing pages or emails or discount codes to use online for any printed material which will allow you to measure and follow its takeup.
Response rates – A survey by DMIS revealed that the average response rate for B2B direct mail campaigns was 10,9% and the average for B2C was 12.1% Read a whole host of information on the following link https://www.postgrid.co.uk/direct-mail-statistics
For more information or to kickstart your next DM campaign contact Sharon or Team Paragon hello@paragonprinting.co.uk tel: 0161 477 6645
