In a world dominated by digital marketing strategies and virtual communication, there’s a humble hero quietly making waves – the leaflet. Often dismissed as mere folding material or potential paper planes, leaflets have transformed. They are no longer confined to the realms of childhood crafts; instead, they have evolved into powerful tools for businesses looking […]
direct mail marketing ideas
The Lowdown: Do I need to add Direct Mail into my strategy?
In any marketing strategy, a multi-channel integrated approach is always the best way to engage with your audiences. Each element of digital and offline communications contains a touch point in which to nurture a relationship with both your clients and prospects. So, to answer the question ‘do I need to add direct mail to my […]
GDPR Regulations: How you can use Direct Mail in a compliant way
Information Commissioner’s Office confirmed in early 2018 that companies will be able to use legitimate interests and not have to gain explicit consent under GDPR to contact consumers by post. No one can escape the new General Data Protection Regulation (GDPR) which comes into effect on 25 May 2018, bringing with it several changes to […]
