In this day and age, it’s true, we do handle much of our day to day business by email or online but the printed letterhead is still broadly used and incredibly important to most businesses. Many clients prefer and even rely on receiving written correspondence for varying levels of engagement with your business. A written […]
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Thinking outside the recyclable business card box
Introducing the new recyclable business card box There is no hiding from it, plastic pollution has hit the public consciousness in a big way. Most business cards are produced and housed in plastic boxes but, here at Paragon we are now using a recyclable business card box Around the world, governments, businesses, and global citizens […]
Why you should never overlook the power of brochures in your sales process
It has been noted in some business discussions that a printed brochure is no longer effective in our modern online digital age. Those businesses should really step back, read this article and then assess whether they are seriously missing an opportunity with the printed brochure. Emailing information is cheap and cheerful, but sometimes open rates […]
How to make your print and digital marketing work in true partnership
Digital marketing is evolving at a fast and growing pace. It is therefore vital now more than ever to differentiate your business and brand from the multiple number of digital posts and messaging flooding their way to the market. However, if you’re pondering whether to go with a digital marketing campaign or to run with […]
Are you aware of POSTCARD POWER?
Promotional and marketing trends may alter but the postcard remains one of the most popular and consistently effective promotional products. Their manageable size and great adaptability mean postcards can be used for many marketing collateral pieces such as hand-outs, direct mail or inserts in magazines, booklets and other print. They can be left on […]
GDPR Regulations: How you can use Direct Mail in a compliant way
Information Commissioner’s Office confirmed in early 2018 that companies will be able to use legitimate interests and not have to gain explicit consent under GDPR to contact consumers by post. No one can escape the new General Data Protection Regulation (GDPR) which comes into effect on 25 May 2018, bringing with it several changes to […]
